The Hybrid Artist: Strategies for Independence and Collaboration with Galleries

SATURDAY, MARCH 16th

4:00 to 5:30 pm

Addington Gallery
704 N Wells St, Chicago

In the ever-evolving landscape of the art world, artists are finding themselves at the crossroads of independence and collaboration. "The Hybrid Artist: Strategies for Independence and Collaboration with Galleries" is a one-day intensive masterclass designed to empower artists with the tools, knowledge, and strategies to thrive in both realms.

Led by esteemed artist, curator, and career coach Sergio Gomez, alongside renowned artist and gallery owner Dan Addington, this workshop offers a deep dive into the dynamics of today’s art market, the role of galleries, and how to successfully manage one’s career as an independent artist while forging meaningful gallery relationships.

Participants will explore the new art gallery relationship paradigm, learn how to develop a smart marketing strategy that complements their artistic vision, and understand how to collaborate effectively with galleries to find new opportunities.

This masterclass is tailored for artists who aspire to elevate their careers by mastering the art of self-promotion while maintaining and cultivating gallery connections.

What You Will Learn:

• The New Art Gallery Relationship: Insights into the evolving dynamics between artists and galleries and how to navigate these changes.
• Smart Marketing Strategies: Practical tips on branding, online presence, and leveraging social media to enhance visibility and attract gallery interest.
• Collaborating with Galleries: How to approach, communicate with, and maintain productive relationships with galleries.
• Positioning for Opportunities: Techniques for positioning yourself as a flexible and market-savvy artist, open to collaboration and innovative exhibition opportunities.

Who Should Attend:

This masterclass is ideal for artists at any stage of their career who are eager to learn how to balance self-marketing efforts with building and maintaining gallery relationships. Whether you are looking to approach your first gallery, deepen existing partnerships, or enhance your self-promotion skills, this workshop will provide valuable insights and actionable strategies.

Why Attend:

• Expert Guidance: Learn from industry veterans with years of experience in both creating art and managing successful gallery relationships.
• Network with Peers: Connect with other artists facing similar challenges and opportunities, building a community of support and collaboration.
• Actionable Strategies: Leave with a clear action plan to apply the principles of being a hybrid artist to your own career.

Join us for "The Hybrid Artist: Strategies for Independence and Collaboration with Galleries" and take the next step in building a sustainable and successful art career in today's complex market.