Be Seen to Be Remembered as an Artist
How can I effectively promote my art and make sure I'm remembered in a crowded creative space?
When it comes to navigating the realm of art marketing, let's keep things refreshingly simple. Let's break it down together: Marketing's ultimate goal is as clear as daylight – it's all about being seen to be remembered. Yep, you heard that right! If your work isn't grabbing attention, it's bound to fade into the background. And let's be real, we're all after those thoughts – the ones that open doors to opportunities and introduce our art to enthusiastic admirers.
Your Art's 24/7 Presence
Here's an intriguing thought: even while you're catching up on your beauty sleep, your marketing game can be wide awake. How's that possible, you ask? Well, it's about showing up on your audience's radar consistently – through your vibrant social media posts, engaging emails, your cozy online hub, and yes, even in person from time to time.
Here's a nugget of inspiration: each time...
Should I? You Must! Pricing Your Art in a Global Market.
By Drew Harris
If there is one piece of advice I can offer, is to remove the word “should” from our vocabulary as artists, particularly when it comes to valuating our work, past, present and future.
The Challenge of Finding the Right Balance
Far too often, I hear artists lamenting on the fact their work is under-valuated, or in some cases, over-valuated and not selling. Finding a perfect balance is never easy as it is often dependent on market indicators such as regional, national or international economics, and often, dare I suggest, it’s based on trends in the market, so if you are not trending, it doesn’t mean you “should or shouldn’t” charge more or less, but remain consistent as trends tend to be cyclical and less stable. Your pricing however, must remain stable, growing as you grow as an artist.
Maintaining Stability in a Fluctuating Market
As the art buying market fluctuates, our work, even when correctly valuated may seem as...
The Psychology Behind Why Artists Struggle with Pricing Art
By Sergio Gomez
Listen to Sergio in the Podcast
Read Sergio's Blog Post
Today we're diving deep into the psychological challenges we face when pricing our art. I can tell you, from my own experience, that pricing artwork can be a challenging and often uncomfortable task for many artists.
Emotional Attachment to Our Work
First and foremost, it's essential to understand that our artworks are not just products; they're deeply personal expressions of ourselves. Each piece is a part of us, infused with our ideas, emotions, and hours of hard work. This emotional connection makes it challenging to assign a monetary value to our creations.
Take one of my abstract figurative paintings, for instance. It's not just paint on canvas to me. It's an exploration of life cycles and personal experiences. How do you put a price on something so intimate? This is a struggle many artists face.
Fear of Rejection or Devaluation
Another factor at play is our fear of rejection or devaluation. We fear...