The Must-Have Page Your Artist Website Can't Afford to Miss
Have you ever wondered if there's something missing on your website, something that could truly connect you with your audience? Well, I've got a little secret to share with you today. It's all about the power of your artist story.
For years, I overlooked a simple yet crucial page on my website. I thought people were only interested in my art, so I focused on showcasing my work and sharing my achievements. But I was wrong.
Your Artist Story – A Different Perspective
One day, I decided to write something different, something personal – my artist story. This wasn't just another bio; it was like having a friendly chat over coffee. I shared my journey, the ups, the downs, and most importantly, how I overcame my biggest challenges.
I created a page called "My Story" on my website. To my surprise, year after year, it has become the most visited page on my site. It's been a game-changer for my artistic journey.
Why Does Your Artist Story Matter?
But why does your artist story...
Be Seen to Be Remembered as an Artist
How can I effectively promote my art and make sure I'm remembered in a crowded creative space?
When it comes to navigating the realm of art marketing, let's keep things refreshingly simple. Let's break it down together: Marketing's ultimate goal is as clear as daylight – it's all about being seen to be remembered. Yep, you heard that right! If your work isn't grabbing attention, it's bound to fade into the background. And let's be real, we're all after those thoughts – the ones that open doors to opportunities and introduce our art to enthusiastic admirers.
Your Art's 24/7 Presence
Here's an intriguing thought: even while you're catching up on your beauty sleep, your marketing game can be wide awake. How's that possible, you ask? Well, it's about showing up on your audience's radar consistently – through your vibrant social media posts, engaging emails, your cozy online hub, and yes, even in person from time to time.
Here's a nugget of inspiration: each time...
The Art of Communication: Connecting and Inspiring Through Words
How can artists improve their communication skills to enhance their artistic journey?
Today, let's delve into a topic that's close to my heart: the art of communication. As artists, we pour our souls into our work, but how often do we consider the impact of our words? Whether you're an extrovert who thrives on social interaction or an introvert who finds solace in solitude, honing our communication skills is a journey we should all embark on.
Embracing Human Connections
I vividly remember a conversation I had years ago with a dear friend named Ruth. She dropped a profound nugget of wisdom on me that still resonates to this day: "Everything is about people connecting with people." Those words struck a chord deep within me, reminding me of the essence of our craft.
No matter how many followers we have, how many exhibitions we've participated in, or how many accolades we've received, at the core of it all, we are human beings seeking genuine connections. So, the next time you sit...
What Is the Best Type of Content to Create as an Artist?
By Sergio Gomez
I've noticed that many of you in our artistic community often wonder about the best type of content to create for your online marketing. It's a question that lingers in the back of our minds, as we strive to connect with our audience in meaningful ways. Well, let's dive into this topic together and uncover some insights that may help you find your path.
Riding the Wave of Trends: Platform-Specific Content
The first aspect to consider is the platform you're using. In this ever-evolving landscape of social media, trends come and go like the ebb and flow of a painter's brush. So, pay attention to what's hot and trending, because that's where you'll find the most organic reach.
As of now, short Instagram Reels are stealing the spotlight, captivating viewers with their bite-sized, visually enticing content. So, if you haven't explored Reels yet, it might be worth giving it a try and seeing how it resonates with your artistic style.