The Value of Art: A Personal Perspective for Artists

Jun 22, 2023

How can artists overcome doubts about the value of their art when potential buyers hesitate due to the price?

Here's a personal insight that I've gained over the years as an artist and gallery owner. It's a lesson that has shaped my approach to art and the way I engage with others in the creative realm. So grab a cup of coffee, find a cozy spot, and let's dive into this inspiring journey together.

The Futility of Convincing Closed Minds

You know, it's an interesting thing about art. Trying to convince someone who has already made up their mind about its value is like chasing after a mirage. Trust me, I've been there. We've all encountered individuals who simply cannot fathom the worth of art in their lives. And you know what? That's okay.

The Elusive Quest for Art Buyers

It can be disheartening when someone inquires about your art, seemingly interested, only to retreat once they hear the price. We've all experienced those moments of doubt, questioning our abilities and the...

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Should I? You Must! Pricing Your Art in a Global Market.

Jun 05, 2023

By Drew Harris

If there is one piece of advice I can offer, is to remove the word “should” from our  vocabulary as artists, particularly when it comes to valuating our work, past, present and future.

The Challenge of Finding the Right Balance

Far too often, I hear artists lamenting on the fact their work is under-valuated, or in some cases, over-valuated and not selling. Finding a perfect balance is never easy as it is often dependent on market indicators such as regional, national or international economics, and often, dare I suggest, it’s based on trends in the market, so if you are not trending, it doesn’t mean you “should or shouldn’t” charge more or less, but remain consistent as trends tend to be cyclical and less stable. Your pricing however, must remain stable, growing as you grow as an artist.

Maintaining Stability in a Fluctuating Market

As the art buying market fluctuates, our work, even when correctly valuated may seem as...

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The Psychology Behind Why Artists Struggle with Pricing Art

Jun 02, 2023

By Sergio Gomez

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Today we're diving deep into the psychological challenges we face when pricing our art. I can tell you, from my own experience, that pricing artwork can be a challenging and often uncomfortable task for many artists.

Emotional Attachment to Our Work

First and foremost, it's essential to understand that our artworks are not just products; they're deeply personal expressions of ourselves. Each piece is a part of us, infused with our ideas, emotions, and hours of hard work. This emotional connection makes it challenging to assign a monetary value to our creations.
Take one of my abstract figurative paintings, for instance. It's not just paint on canvas to me. It's an exploration of life cycles and personal experiences. How do you put a price on something so intimate? This is a struggle many artists face.

Fear of Rejection or Devaluation

Another factor at play is our fear of rejection or devaluation. We fear...

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Embracing Your Self-Worth as an Artist: Pricing Your Art

May 31, 2023

By Sergio Gomez

As artists, we all know the struggle of putting a price tag on our creations. It's one of the most challenging aspects of our journey. How do we determine the value of the art we've poured our heart and soul into? At first glance, the idea seems ridiculous. But let me assure you, my fellow artists, we've all experienced this dilemma at the start of our art careers.

The Constant Questions

As we grow and mature in our artistic endeavors, the same questions continue to haunt us. When should we raise our prices? How should we charge now compared to a year or two ago? These questions are valid, and they reflect our desire to navigate the art market with confidence and fairness.

Starting with Self-Worth

Today, I want to discuss a vital starting point in this pricing conundrum: self-worth. Step one is to believe wholeheartedly that what we offer as artists holds tremendous value. It's time to silence those nagging voices of doubt and truly embrace the fact that our...

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