How can I effectively market my art and connect with my audience?

Let's take a moment to travel back in time and recognize the timeless allure of storytelling. From the earliest days of humanity to the digital era we live in today, one activity has never lost its charm: storytelling. We're all familiar with the enchantment that takes hold when we sit in a movie theater, silencing our phones, and surrendering to a gripping tale on the big screen. Stories have the unique ability to captivate our minds and hearts, making us crave every clue, every twist, and every moment of the narrative.

The Artist's Journey - A Tale Worth Sharing

As artists, we often find ourselves wondering about the best ways to market our creations. In a world flooded with constant visual stimuli, how can we make our art stand out and touch the lives of others? The answer, my fellow artists, lies in the art of storytelling. Marketing is not just about promoting what we create; it's about sharing who we are...

By Drew Harris

If there is one piece of advice I can offer, is to remove the word “should” from our  vocabulary as artists, particularly when it comes to valuating our work, past, present and future.

The Challenge of Finding the Right Balance

Far too often, I hear artists lamenting on the fact their work is under-valuated, or in some cases, over-valuated and not selling. Finding a perfect balance is never easy as it is often dependent on market indicators such as regional, national or international economics, and often, dare I suggest, it’s based on trends in the market, so if you are not trending, it doesn’t mean you “should or shouldn’t” charge more or less, but remain consistent as trends tend to be cyclical and less stable. Your pricing however, must remain stable, growing as you grow as an artist.

Maintaining Stability in a Fluctuating Market

As the art buying market fluctuates, our work, even when correctly valuated may seem as...

By Sergio Gomez

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Today we're diving deep into the psychological challenges we face when pricing our art. I can tell you, from my own experience, that pricing artwork can be a challenging and often uncomfortable task for many artists.

Emotional Attachment to Our Work

First and foremost, it's essential to understand that our artworks are not just products; they're deeply personal expressions of ourselves. Each piece is a part of us, infused with our ideas, emotions, and hours of hard work. This emotional connection makes it challenging to assign a monetary value to our creations.
Take one of my abstract figurative paintings, for instance. It's not just paint on canvas to me. It's an exploration of life cycles and personal experiences. How do you put a price on something so intimate? This is a struggle many artists face.

Fear of Rejection or Devaluation

Another factor at play is our fear of rejection or devaluation. We fear...

By Sergio Gomez

Embracing the Beauty of Collaboration

Creating art is often seen as a solitary pursuit, with artists immersing themselves in the solitude of their studios, seeking inspiration from within. However, there is a vibrant and transformative dimension of the artistic journey that lies beyond the studio walls—a realm where connections with fellow artists and art enthusiasts can ignite a spark of collaborative creativity. Today, we delve into the art of connection and explore how embracing collaboration can elevate your artistic endeavors to new heights.

The Wisdom of Ruth: "It's All About People"

Imagine this: a wise friend and seasoned art connoisseur named Ruth once told me this piece of advice that resonated deeply with me. Ruth, having traversed the art world as a museum director and consultant, once said, "Hey Sergio, it's all about people. Learn to work with them, and success will find you." Her words, seemingly simple, carry profound meaning. They remind...

Defying the Illusion of Judgment

Does the art world intimidate you? You're not alone. It's easy to imagine a panel of people scrutinizing our every move, casting judgment on our artistic journey. But here's the truth: the art world is far from being a distant and unapproachable establishment. In reality, the art world comprises each and every individual involved in the art field, from the museum receptionist to the local curator and the international art fair director. Let's not forget the artists themselves, bravely entering the market, showcasing their work, and selling their art. Collectively, we are the art world, and it's time to shift our perspective.

Crafting Your Own Art World

Rather than constantly striving to "get in" the art world, let's ask ourselves a different question: How do we make our own art world? By carefully selecting and surrounding ourselves with the people who inspire and support us, we can create a community that becomes our art world. Our art world...