Gallery Owner Reveals How to Get Your Art Into a Gallery (Without Cold Calling)
Want to get your art into a gallery? Stop cold calling, stop mass emailing, and stop walking in with your portfolio. I've been on the other side of the gallery desk for over 20 years, and in this video I'll show you what actually works. Galleries don't say yes to strangers. They say yes to artists they already know. In fact, when Artsy asked 886 gallery professionals how they discover new artists, the top answer was through other artists (51%), followed by Instagram (44%). Both of those doors are in your hands. I call it the Gallery Trust Triangle: πΊ RESEARCH: find the right gallery, and follow the rules they post πΊ RELATIONSHIP: get known before you ask, with warm introductions and first visits πΊ RESPECT: send less, follow up once, and protect the bridge β At the center: by the time you ask, they already know your name
π¨ JOIN THE ART NXT LEVEL PROGRAM Most programs teach you about galleries. Ours is connected to one. Get weekly live sessions with me and Dr. Yanina Gomez, a community of artists, and the From Your Studio to the World Challenge, which ends with how to submit your portfolio for review at 33 Contemporary Gallery. π
https://www.theartistnextlevel.com π Source: Artsy, Art Industry Trends 2023 (survey of 886 gallery professionals): https://www.artsy.net/article/artsy-e...
I'm Sergio Gomez, MFA, an artist, gallery owner since 2004, curator and co-founder of Art NXT Level. I help artists build careers that last. Subscribe for weekly videos on the business of art.
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