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How to Navigate the Business of Art and Find Your Path to Success?

The Three Types of Artists: Which One Are You?

As someone who has had the privilege of working alongside talented artists for many years, I've come to a realization: when it comes to the business of art, there are three distinct types of artists. Each one has their own approach, their own quirks, and their own unique path to success. So, let's delve into this fascinating world together, shall we?

The Traditional Artist: Navigating the Gallery Scene

Ah, the traditional artist—the one who finds solace in the cozy confines of galleries. These artists cherish the opportunity to collaborate with established art galleries, but they may feel uneasy when it comes to selling their work independently. Without gallery representation, they often find themselves relying heavily on the marketing prowess of these galleries. It's a classic approach that has its merits, but it also comes with its own set of challenges.

The Independent Artist: Forging Your Own Path

On the opposite end of the spectrum, we have the independent artist—the maverick, the rebel, and the one who refuses to conform to the traditional norms. These artists have fully embraced the power of social media and technology, utilizing these tools to showcase their art to the world without the need for gallery intermediaries. They are the true entrepreneurs, taking charge of every aspect of their art business. Their freedom is exhilarating, but it requires a certain level of self-reliance and a willingness to navigate uncharted territory.

The Hybrid Artist: Striking a Balance

And then there's the hybrid artist—the one who finds themselves comfortably situated between tradition and independence. These artists possess a keen understanding of the importance of galleries, appreciating the opportunities they provide while maintaining a firm grip on their personal brand. They are adept at handling sales, connecting with collectors, and understanding the nuances of the art market. They embody adaptability and can thrive with or without gallery representation.

Make Your Choice, Follow Your Passion

So, where do you find yourself in this vast artistic landscape? Are you more drawn to the traditional approach, seeking the validation that comes from working with galleries? Or perhaps you're an independent soul, eager to forge your own path and embrace the opportunities that technology offers? Or maybe you're the versatile hybrid artist, seamlessly navigating both worlds?

The beauty of being an artist lies in the freedom to choose your own path. There's no right or wrong answer—only the choice that aligns with your artistic vision and personal preferences. Embrace your style, respect the choices of others, and focus on what truly matters: creating art that speaks to your soul and resonates with the world around you.

Carve Your Unique Path

As you embark on your artistic journey, remember that your path is yours and yours alone. Don't waste precious time criticizing those who follow a different trajectory. Instead, let your creativity shine, and channel your energy into your craft. Embrace the possibilities of the traditional, the freedom of independence, or the balance of the hybrid.

Thanks for reading,

Sergio Gomez, MFA
Artist | Curator | Author | Art Biz Coach 

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