How can artists attract art collectors and build a sustainable career?

By Sergio Gomez

Let me share a personal story that might just change the way you think about finding art collectors. Like many of you, I used to constantly ask myself, "How do I find art collectors?" It was a question that seemed both daunting and frustrating, as if I were a hunter desperately seeking elusive prey. But let me tell you, my friends, that question led me down a path of disappointment and uncertainty.

Asking the Wrong Question

As an emerging artist, I thought my job was to go out and find collectors wherever they might be hiding. I believed they were playing a game of hide-and-seek, and it was up to me to uncover their secret locations. But the more I searched, the more discouraged I became. It was a never-ending cycle of frustration.

Shifting the Perspective

It took me years, as I grew and matured as an artist, to realize that I had been asking the wrong question all along. The real question wasn...

The Artist Next Level Podcast - Episode 350

Discover the transformative power of art and the inspiring journey of artist Pat Caulfield in the latest episode of the Artist Next Level Podcast. Hosted by Sergio Gomez, this episode delves into Pat's remarkable story and her mission to raise awareness about glaucoma through a unique art show and auction. Join us as we explore the profound impact of art, the global reach of the exhibition, and Pat's unwavering dedication to spreading hope and inspiration.

A Determined Vision

Pat Caulfield's journey began with an idea—an art show and auction featuring visually impaired artists, including herself. However, the road to realizing this vision was filled with challenges. Pat faced numerous rejections while trying to secure galleries in the Baltimore MD area. Undeterred, she decided to raise the funds herself and approached the Glaucoma Research Foundation for support.

After a series of Zoom meetings, Pat found herself curating not only th...

By Sergio Gomez

How can artists benefit from staying in touch with curators and art professionals?

Today, I want to share something near and dear to my heart—the art of staying connected with curators. You see, I've been on both sides of the spectrum. As an artist, I've had my work featured in numerous shows, and as a curator, I've organized over 100 exhibitions. And let me tell you, the power of maintaining those curator relationships is often underestimated.

A Missed Opportunity

Do you ever wonder how many doors could open if you simply stayed in touch with the curators who showcased your art? It's a question that has crossed my mind countless times. Throughout my curatorial career, I've been astounded by the number of artists who don't seize this opportunity. So, let's change that narrative and unlock the potential for future collaborations and exhibitions.

The Magic of Staying in Touch

Now, you might be wondering, "How do I actually stay connected?" Don't worry—I've got your ...

By Sergio Gomez

Today, I want to talk to you about something that has truly transformed my artistic career: embracing the unexpected. Believe it or not, some of the most incredible opportunities have come knocking on my door when I least expected them. So, gather around as I share with you my personal journey and the valuable lessons I've learned along the way.

Opening Doors Through Serendipity

Life has a funny way of presenting us with opportunities we never knew we needed. Think about it – how many times have you stumbled upon an event, an opening, or a gathering by pure chance? Well, let me tell you, my friends, those moments can be life-changing.

Seize the Moment

One thing I've learned is that being present is key. It's not enough to physically show up; you have to be open to the possibilities that await you. So, throw away your expectations and approach each experience with a sense of curiosity and willingness. Trust me, the universe has an uncanny way of aligning the stars w...

By Sergio Gomez

I've noticed that many of you in our artistic community often wonder about the best type of content to create for your online marketing. It's a question that lingers in the back of our minds, as we strive to connect with our audience in meaningful ways. Well, let's dive into this topic together and uncover some insights that may help you find your path.

Riding the Wave of Trends: Platform-Specific Content

The first aspect to consider is the platform you're using. In this ever-evolving landscape of social media, trends come and go like the ebb and flow of a painter's brush. So, pay attention to what's hot and trending, because that's where you'll find the most organic reach.

As of now, short Instagram Reels are stealing the spotlight, captivating viewers with their bite-sized, visually enticing content. So, if you haven't explored Reels yet, it might be worth giving it a try and seeing how it resonates with your artistic style.

Unleashing Your Artistic Superpower...

On this captivating episode of the Artist Next Level Podcast, join Sergio Gomez, Elise Wagner, and Drew Harris as they delve into the exhilarating yet challenging experience of moving studios. Whether it's just a few blocks away or a daunting journey across the country, these three artists share their personal stories and insights on the process.

Moving studios can be a whirlwind of emotions, logistics, and creative adaptation. In this episode, you'll gain invaluable knowledge on how to effectively prepare for the big move. Discover practical tips and expert advice on what to expect during the transition and how to seamlessly settle into your new artistic space.

The hosts bring their own unique perspectives and experiences to the table, sharing firsthand accounts of the joys and hurdles encountered during studio relocations. Their collective wisdom will provide you with a wealth of information, whether you're in the planning stages, in the midst of a move, or have recently settled...

By Sergio Gomez

You've probably heard me say, "You have to show up to be remembered," and I still stand by that statement. But today, let's delve deeper into what it means to show up as an artist. It's not just about making videos or creating content for the masses. Sometimes, showing up can take a quieter, more personal approach.

Embrace the Art of Gratitude

One way to show up is by expressing gratitude. Have you ever considered the impact of a simple thank-you note? Taking the time to write a heartfelt message to a collector or curator can make all the difference in your art career. It shows that you appreciate their support and value their contribution to your artistic journey. So why not pick up a pen and let them know how much their presence means to you?

Reconnect and Rekindle

Another powerful way to show up is by reaching out to people you haven't connected with in a while. Life gets busy, and it's easy to lose touch, but sometimes a small gesture can reignite a meaningful ...

By Sergio Gomez

Hey there, fellow artists! Today, I want to share with you a season I'm currently experiencing - a season of waiting. You know that feeling, right? It's that in-between phase of life where things are uncertain and the answers seem far away. As I sit here writing this message, I find myself anxiously waiting for our big move from the bustling streets of Chicago to the vibrant shores of Miami. Let me tell you, relocating my home, studio, and gallery businesses has turned into quite the journey.

In the Art World, Waiting is Part of the Journey

Now, let's talk about those waiting seasons in our art careers. Maybe you're eagerly anticipating the outcome of a show you entered, or perhaps you're anxiously checking your inbox for news about a residency program you applied to. It could even be that you're waiting for a response to an email you sent to a gallery. We've all been there, my friends, and it's during these waiting periods that we often find ourselves learning the m...

By Sergio Gomez

Today, I want to share a personal experience that recently took me on a nostalgic trip down memory lane. As I was tidying up my studio, I stumbled upon a hidden treasure—a box of slides containing my art, neatly organized in binders. It was like stumbling upon a time capsule of my creative journey.

A Glimpse into the Past

Curiosity consumed me, and I couldn't resist the urge to revisit those early days when I was immersed in the world of art school. With sheets in hand, I held them against the light, peering into the rich hues and intricate details of those paintings from the early 90s. It was an incredible experience, like rediscovering a part of myself that had been quietly tucked away.

The Threads That Connect

As I immersed myself in these visual time capsules, something remarkable happened. I noticed that some of the artistic elements I use in my work today had their origins in those early paintings. It was a powerful realization that my creative evolution was ...

By: Rashmi Ghosh

When it comes to choosing between decorative art and thought-provoking art, I always choose the latter. Art should touch your heart and hit you like a thousand bolts and make you think, ponder, and reflect. Art comes from the depths of our beings and transcends all religions and geographical differences. This is something our minds capture and our brains relish, the emotions a particular art evokes in our consciousness.

(The Thinker by Auguste Rodin – Source: The Thinker | History, Description, & Facts | Britannica)

Art has long been revered for its ability to move, inspire, and challenge our perceptions. Beyond its aesthetic value, art has also served as a powerful medium for social and political change. In recent years, a growing number of artists have embraced their role as ambassadors of environmental consciousness, using their creative talents to raise awareness and inspire action on urgent ecological issues. I admire the work of Edward Burtynsky, the Canadia...